Best CRM for Pool Service Companies in 2026

Why Pool Service Companies Need a CRM

Running a pool service business without a CRM is like cleaning pools without a test kit—you're guessing when you should be measuring.

A good CRM helps you:

But most CRMs aren't built for pool service. They're designed for sales teams or generic "field service"—not the specific needs of route-based pool maintenance.

The Top CRM Options for Pool Service

1. GoHighLevel (Our Recommendation)

**Best for:** Pool service companies that want an all-in-one solution

**Price:** $297-497/month

GoHighLevel combines CRM, marketing automation, and communication tools. It's not pool-specific, but it's highly customizable and works great for service businesses.

Pros:

Cons:

2. Skimmer

**Best for:** Pool-only companies that want simplicity

**Price:** $49-149/month

Skimmer is built specifically for pool service. It has chemical tracking, route optimization, and customer portals built in.

Pros:

Cons:

3. ServiceTitan

**Best for:** Large pool service operations

**Price:** Custom pricing (typically $250+/month per tech)

ServiceTitan is the enterprise choice. Powerful but expensive and complex.

Pros:

Cons:

What We Recommend

For most pool service companies, we recommend **GoHighLevel** with custom setup for your business. Here's why:

1. **It grows with you** - Simple to start, powerful as you scale

2. **Marketing built in** - Send automated review requests, follow-ups, and promotions

3. **AI integration** - Easily connects with AI phone answering and automation tools

4. **Cost-effective** - One platform instead of 5 different tools

We set up GoHighLevel for pool service companies with:

Getting Started

Want to see which CRM makes sense for your pool service business? [Get a free AI audit](/free-audit) and we'll analyze your operations and recommend the right solution.